An Advanced Guide to Making Money With Google AdSense

by Traci Johnston

So, you are probably wondering how to make money with Google AdSense.  Is there really a Google AdSense Secret that the money makers know and you don’t?  Well, there certainly may be some things that you could be doing to better to increase your Google AdSense click through rate and keyword targeting.  Today, I am going to share with you some of the techniques that I use to increase the earnings per click and the AdSense click through rate that has worked well for me.

Google AdSense is a great way to monetize your website or blog.  It allows you to write about anything under the sun, and it will display advertisements that are relevant to your content.  As your reader’s interest is piqued, they will click on an ad, and you will get paid!  Its as simple as that.

However, there are some specific things that you can do to increase your click through rate (how many people click on your AdSense ads).  First, I like to include my a large rectangle ad just below the title of my article. In fact, if you are using a WordPress blog, I highly recommend that you get the Why do work AdSense Plugin.  This will allow you to paste in your Google AdSense code once, and it will be displayed on every single one of your WordPress posts in the exact same position!  Its a HUGE timesaver.

Another high click through rate placement is to do Google AdSense “Link Unit” near your menu bar at the top.  In other words, do a horizontal link unit just below your menu/header.  This will sometimes get people to click on it, because they believe that it is part of your menu.  Whether or not this annoys people, I don’t know; but it does get good CTR!

Now, if you really want to boost your AdSense income, you need to choose proper keywords. You want keywords with lots of advertiser competition. The more advertisers there are; typically the more money is being spent on those ads. You can check the advertiser competition by using the free Google Keywords tool.  In the little drop down menu on the top right, simple select advertiser competition or show all.

This will show you the competition from 0 to 1.  Zero being no advertisers and 1 being TONS of advertisers.  The closer your chosen keywords are to 1, the better.

You can also see an estimate of how much advertisers are paying for certain keywords at the Google AdWords Traffic Estimator tool.  This will show you how an advertiser can expect to pay for Google Search.  So, you have to realize that an AdSense ad on your website if the content network (not the Search Network); therefore, you will probably get paid 10 – 25% of what you see on that tool.

The highest per click earnings that I have seen is about $3.50.  That’s pretty rare though. I do have some websites that average around $1 per click though. Anything over $0.50 per click is probably fairly decent…depending on the niche.

Anyway, hopefully that has given you some tips that you can use on your website right away!

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